Lead Generation

We’re a marketing agency with range of commercial experience. We’re also lead generation experts. Our consultants have worked across every channel of marketing including: Search, Social, email, Display & Programmatic, TV & Video, Radio, and Out of Home.


We specialise in legal lead generation, and we have generated leads for every type of case from family law to catastrophic injury. Our consultants have worked for: Weightmans, Canter Levin & Berg, Jackson Lees, Caddick Davies, and National Accident Helpline.


From showroom to fleet we also have specialist experience in the automotive industry. Our consultants have worked for: ŠKODA and Jaguar Land Rover.

Financial & Property

We’re qualified in regulation and ethics, and our consultants have worked for some of the UK’s largest firms: RBS, RSA Insurance, Taylor Wimpey, Downing, Aldermore Bank, and Nationwide Building Society.


“It all comes down to finding a simple formula for success. That’s what we do at equation.”

– Dave Lavender, MD